We’ve created a life-centric technology store that puts hospitality at the heart of retail. The 4230sqft space reinvents the role of the traditional phone shop and has a new focus on creating long-term customer relationships through interactive and inspirational spaces that will leave shoppers eager to revisit, even when purchasing isn’t on their agenda.

The Studio showcases world-class design that's a departure from the expectations of the telecoms sector, moving away from linear product displays and non-interactive product demos and instead offering experiences that reflect people’s increasingly connected lives.

It is a multifunctional, flexible and ever-evolving canvas, showcased by the scaffold structure and modern tech aesthetic used to ensure the retail experience adapts to the pace of change in technology and culture. The space is split into experience zones and room sets, with each area curated to demonstrate how technology and connectivity are enhancing everyday life – allowing customers to get a taste of future living.

A true collaboration, the EE Studio has been designed to create standout experiences that reflect the changing needs of customers and the increasingly connected lives they lead. As part of our ambition to become the most personal, customer-focused brand in the UK, we offer our customers the chance to get up close and personal with the latest innovations and game-changing technology that is right for them.